Monday, April 1, 2013

More Ghanaian Music To Be Sold Online By Phonofile – GAPI Assures The much awaited clinic by GAPI in collaboration with theNorwegian-based international digital music distributor Phonofile, was held on Tuesday March 26, 2013at Earlbeam Hotel. If any Ghanaian is still having dubiety in his/her mind as to whether Ghana is really ready for online music marketing, the fellow may have to be rest assured that indeed, Ghanaian music is henceforth going to be sold online by Phonofile, courtesy, Ghana Association of Phonographic Industries GAPI.Trond Tornes, the Marketing Manager of Phonofile who was the main facilitator for the short session said there are 25million songs online produced and sold by musicians from across all the continents in the world. “Nonetheless, there’s still huge space for Ghanaian music to be sold online” he noted. Going into specifics, Mr. Trond walked the participants through the Phonofile system for digital distribution. “Our system starts first with the Artiste who gives his/her works to the record label, then to Phonofile where we put the songs on online shops such as Spotify, ITunes, Wimps, Amazon, etc. The consumer is the final target in the chain; from whom, revenue is generated and paid to the right owners.” In conclusion, Mr. Trond explained that their system works so perfectly that transparency and accountability for the right owners have never and will never be compromised. “Phonofile sends quarterly reports to the right owners (the musicians) detailing out how much revenue has accrued to the musicians through downloads, radio airplays, advertisements, etc.”If you are a musician, all you have to do to get your music sold online by Phonofile is to register with GAPI, give full details of yourself and your music and GAPI shall send all your inputs to Phonofile for onward inclusion into their system. Once your music gets downloaded, played, used as a movie sound track or used for an ad, the next is a ‘giggling-cheque’ from Phonofile.

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